The complete sales flow that turns ad clicks into paying clients — sales page, order page with add-on, one-click upsell, and a thank-you page that bridges to your high-ticket offer. Walk in with a low-cost offer and a back-end offer; walk out 1–2 weeks later with a fully deployed funnel taking real ad traffic at self-liquidating economics.
Most businesses treat ads as a cost. You spend money to get a customer and pocket the difference. The 4-page funnel runs the same logic a quieter way: a low-cost offer earns back roughly what the ads cost, so the audience it brings in is acquired for free, and the real money is made on the bigger offer behind it.
That is a self-liquidating funnel. The front pays for itself; the back is where the business lives.
This course builds that funnel using one specific low-cost offer — your book. A $4.99 book doesn't fund a business and was never meant to. Its job is to put you in front of the right strangers at no net cost, so the bigger offer behind it (the coaching engagement, the productized service, the retainer) meets an audience that already raised their hand by buying.
When a typical buyer is worth at least $5 more than they cost to acquire, the funnel is self-liquidating: every dollar of ad spend recovers itself, and every back-end sale on top is margin. The system scales because the math holds.
This is the build sequence. Ten lessons. Four pages. By the end, a fully deployed funnel takes real ad traffic at healthy bands — cost per book sale ≤ $15, add-on take rate ≥ 25%, upsell take rate ≥ 10%, thank-you-to-application click rate ≥ 15%.
You work one continuous build across the course, mostly in a single AI tool. Lesson 1 is the math (run live in an interactive calculator). Lesson 2 picks the tool stack and scaffolds the funnel from one prompt. Lessons 3–8 build the four pages. Lesson 9 tests end to end. Lesson 10 launches.
Each page has exactly one job. Page 1 stops the right reader and sells the book. Page 2 completes the purchase and offers one natural add-on. Page 3 extends the purchase already made. Page 4 (the most underused page in the entire funnel) turns the book buyer into a back-end prospect.
The book is the asset; the funnel is the system; the back end is the business. The IP Extraction, Writing, and Book Design courses produced the asset. The Back-End Offer course defined what it sells, and the Distribution course got it into readers' hands. This course builds the system. The courses after it build the back-end conversion path that runs on top.
You don't need to become a funnel expert. You need to execute a four-page architecture validated across hundreds of builds. The math is plug-and-play. The structure is fixed. The copy is generated from the artifacts you produced in the IP Extraction and Writing courses and cleaned against the four pitfalls AI-generated copy reliably hits. The build is bounded — 1–2 weeks of mostly writing and pasting, plus careful craft on the two load-bearing blocks (the Page 1 headline, the Page 4 bridge).
The architecture does the work. Your job is to set it running.
10 lessons to get you from zero to confident. Start at your own pace.
