The 30-Day Email Sequence

You're emailing buyers, not strangers.

That single distinction reframes everything about the 30-day sequence. Cold-email open rates run 15–20%. Buyer-email open rates regularly hit 35%+. The reader has already paid, already trusted, already chosen you. Selling tactics that work on cold lists (urgency, scarcity, hard-pitch CTAs) read as betrayal of trust on a buyer list. The sequence the course teaches works through the inverse — restraint, value, the long-game architecture that produces conversions through trust rather than pressure.

Three phases. Three jobs. Three AI prompts. Fourteen emails over thirty days. Zero selling until day 25.

Phase 1 — Support the Read (Days 0–7, Emails 1–4): Welcome, The Exercise, The Sticking Point, The Deleted Scene. The four emails that help the reader actually finish the book.

Phase 2 — Value-Add (Days 10–23, Emails 5–10): The New Story, The Mistake, The Deeper Dive, The Gift, The Objection, The Human. Six emails that extend the relationship beyond the book and deliver standalone value the reader couldn't have gotten from the manuscript alone.

Phase 3 — Invitations (Days 25–30, Emails 11–14): The Two Paths, The Proof, The FAQ, The Close. Four emails that introduce the back-end offer as a natural next step: Path A respected as a complete win, Path B invited without pressure.

The architecture is what produces the math. Page 4 of the funnel catches 5–15% of buyers as same-day applicants. The 30-day sequence catches another 10–20% across the four weeks that follow. Combined: 15–35% of book buyers reach the application form within 30 days of purchase. That's the conversion math the funnel was built to produce.

The course is the build sequence. Eight lessons. By the end, the 14-email sequence is configured in your email tool, fires automatically when ThriveCart records a purchase, pauses when the reader clicks the application link, and stops permanently on unsubscribe or refund. The metric bands give you the launch-week diagnostic reference; the diagnostic principle (one metric at a time) prevents the change-everything panic that breaks first launches.

You'll work one continuous build across the course. You at the desk with the funnel running, Kit (or MailerLite) in one tab, Claude in another, ThriveCart's analytics dashboard showing buyers landing daily. The course walks you from understanding why the rhythm works (Lesson 1) through running the three phase prompts (Lessons 2–4), voice-editing the AI drafts (Lesson 5), workshopping subject lines (Lesson 6), configuring the trigger architecture (Lesson 7), and documenting the metric bands (Lesson 8).

The sequence is the third major piece of the three-part engine. The book is the asset. The funnel is the system. The sequence is the bridge between Page 4 and the back-end conversation. The Application course builds the application form behind the Phase 3 CTAs; the Sales Call course is the sales call structure that closes the filtered applicants.

You don't become an email-marketing expert. You ship a sequence that respects your audience and produces back-end pipeline at the conversion rate the funnel math predicted.

The architecture does the work. Your job is to write 14 emails carefully, configure the trigger logic once, and let the system run.