Book Marketing

Distribution & Launch

Getting the book into the right hands. First you choose your distribution strategy from the seven proven plays, then you publish across two channels (Lulu Direct for the sale you own, Amazon KDP for visibility), run the non-funnel plays like gifting and referral, and launch to your first readers and your first 25 reviews.

9 lessons · 22 min

The 4-Page Funnel

The complete sales flow that turns ad clicks into paying clients — sales page, order page with add-on, one-click upsell, and a thank-you page that bridges to your high-ticket offer. Walk in with a low-cost offer and a back-end offer; walk out 1–2 weeks later with a fully deployed funnel taking real ad traffic at self-liquidating economics.

10 lessons · 1h 10m

The 30-Day Email Sequence

The 14-email, three-phase, 30-day nurture that runs in the gap between Page 4 of the funnel and the back-end conversation. Phase 1 supports the read. Phase 2 adds value. Phase 3 invites. Zero selling until day 25. Eight lessons; one deployed sequence; 5–10% application click across the 30 days.

8 lessons · 1h 6m

The Application Form + Pre-Call Sequence

The filter that turns a calendar full of tire-kickers into a calendar full of ready buyers — plus the show-up system that gets them to actually attend. A 5-to-8 question application with green, yellow, and red routing, then a pre-call show-up system: three SMS and three email reminders and a value-led nurture (a short video, a case study, an FAQ) that lifts show-up rates from 20-30% to 55-85%. Walk in with a booking link, walk out with a filter that roughly doubles your close rate and a system that fills the calls.

7 lessons · 22 min